BTL Marketing stands for “Below the Line” Marketing, which refers to marketing efforts that reach out directly to the target consumers, in contrast to Above the Line (ATL) marketing, which reaches out to a wider, mass audience. BTL Marketing activities include in-store promotions, direct mail, email marketing, telemarketing, trade shows, events and experiential marketing, targeted advertisements, etc. These activities aim to create a more personal and engaging connection with the target audience, resulting in increased brand awareness and sales.
Type | Stepney Cover Advertising Services |
Loaction | Pan India |
Service Mode | Offline |
Payment Mode | Online/ Offline |
Application | Promotional Advertisement |
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